Loyalty health case study - B2B

The Client

The client is a leading global provider of veterinary pharmaceuticals. This includes manufacture medical products for the prevention and treatment of animal diseases.

The Challenges

The client identified that a competitor was launching another range of similar animal medications that could erode market share. The client recognised the need to engage and reward animal owners for returning their animals to veterinary clinics for blood tests and prescriptions, whilst also encouraging vets to prescribe the client's product, as a defensive competitive strategy in a highly regulated industry.

The Solution

Motivforce worked closely with the client to create a loyalty program, with a dual approach B2B and B2C rewards program for both vet practices and animal owners. Animal owners earn points for enrolling in the program and for purchasing the client's product directly from their vet practice. Vets earn points for uploading blood test results to the pet owner's profile and when dispensing the product. Vets and animal owners access the program via a comprehensive yet easy to use loyalty web portal, where animal owners redeem points for discounts on further blood tests and vets redeem points for valuable gifts from an extensive merchandise catalogue.

The Outcome

Motivforce were able to design a program in a highly regulated industry that met the client’s market sector goals, commercial objectives, and also increase the client’s personalised engagement with vets and animal owners to grow more business opportunities. The client is now looking to expand the program to reward vet practice clients with additional products to specifically support their individual business needs.