Loyalty case study - B2B

LEAP participants generated 16X more revenue globally on products/solutions incentivised in the program

Lenovo, a global technology leader, relies heavily on its B2B channel, with 90% of sales coming from resellers. To support its Lenovo 360 strategy, Motivforce designed and managed LEAP (Lenovo 360 Expert Achievers Program), a global initiative spanning 100+ countries in nine languages. LEAP empowers Tier 2 resellers with training, incentives, and rewards, driving sales across Lenovo’s devices, infrastructure, and services.

In 2024, LEAP’s exceptional success was recognized with the Gold Award for Best Growth Marketing Campaign at the B2B Marketing Awards, solidifying its impact on channel engagement and revenue growth.