Loyalty Data Insights and Consultancy

Helping you make decisions based on your data and our expertise.

Your Data. Our Expertise.

Motivforce R&D, or as we call them; the Loyalty Doctors, are our business unit that deploys scientifically-proven behavioural insights and motivational methods to push the boundaries of high performance B2B loyalty and incentive programs. Our mission is to serve our clients by offering a high-end, one-stop shop for thought leadership and dedicated expertise that results in inspiring strategies, prêt-à-porter tools, actionable advice and, most importantly, robust results.


Deep Dive Data Analytics

Deep Dive Data Analytics

We make more intelligent use of (Big) data and help you make decisions that are data-driven.

We offer a programmatic approach to extracting insights from program data with a suite of analytic strategies. These allow program managers to diagnose and establish incentive program health, connect program engagement to value, identify program capacity building and growth potential and demonstrate ROI.

Our deep data dives allow you to engineer the motivation of your business partners and use your data in an intelligent way.


Driving Engaging Enablement

Driving Engaging Enablement

We can help you drive change through business partner enablement. This is our earning-by-learning strategy. We develop short, structured online learning content that engages business partners through self-directed, relevant learning content. These always include calls to action and assessment questions.

Motivforce R&D provides guidance to learners on their enablement pathways and certification tracks. We identify dynamic performance KPIs, based on these tracks and assist with curriculum development.

We offer enablement analytics related to content and format of training to inform predictions of business partners’ ability to engage with learning and gauge the ROI of enablement.


Tailoring bespoke solutions

Tailoring bespoke solutions

We offer short-term, business problem-focused solutions to clients to address imminent concerns and challenges. We can help you to convincingly build that business case or reporting that C-suite execs depend upon.

We design research tools that capture the satisfaction of your members, as well as feedback on how and what to improve. And for program stakeholders looking to invest in or revamp their program, we offer guidance to unlock business-as-unusual opportunities and develop fresh engagement strategies that make their programs shine and grow to create a wow experience for members.

We offer thought leadership and client-to-client learning through global client forums and dedicated, on-site workshops and experience events to help you make your program is future-proof.