Case studies
We run a number of different types of successful B2B loyalty programs for industries such as IT, Travel, Financial and Health. The programs range from large multi-lingual global programs that engage our expertise in incentive, reward and loyalty strategies to short term regional sales incentives. Below are some of our successful award-winning channel programs.
IBM Solutions are highly complex offerings; thus increasing the technical product knowledge of resellers (known as Business Partners) in IBM’s B2B distribution channel is critical to converting sales and generating revenue.
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Lenovo operates in a highly competitive market where major vendors are targeting resellers in the B2B channel and incentivising them to sell server/storage solutions.
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With fierce competition for B2B resellers, Lenovo needed to stand out by ensuring its partners were both engaged and technically skilled.
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Celebrity Cruises is operating in a highly competitive, price-driven market where travel agents in the B2B distribution channel have a vast array of holiday products to recommend and book for their customers.
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The client identified that a competitor was launching another range of similar animal medications that could erode market share.
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